Lead path review for forms, calls, WhatsApp, navigation, and page hierarchy
Forms, phone buttons, WhatsApp links, navigation, sticky actions, page hierarchy, and mobile tap targets are reviewed for friction.
Service
Make the path from website visit to enquiry clearer
Conversion optimization improves the decisions and contact steps between a relevant website visit and an enquiry. Informan reviews page clarity, mobile use, forms and contact actions, then prioritises changes that can be tested and measured.
What we do
How conversion optimization is scoped and delivered
The review looks at what visitors see first, what they need to trust, where they may hesitate, and how easily they can contact the business.
Trust signal, offer clarity, content depth, and mobile usability checks
Service clarity, proof points, objections, FAQs, pricing context where suitable, and trust signals are checked against buyer concerns.
Landing page recommendations for SEO and paid campaigns
Landing pages are improved for message match, visual hierarchy, scanability, credibility, and follow-up actions.
Analytics event planning for important enquiry actions
Tracking plans define which actions matter so future changes can be judged by enquiry behavior, not opinions alone.
Expected value
Initial priorities for conversion optimization
The goal is to make every important page clearer, faster to act on, and easier to measure.
- Clearer calls to action across the site
- Reduced friction on mobile devices
- Better quality enquiry flow
- More useful measurement for future decisions
Start with the traffic and the response process
Share your main landing pages, traffic sources and what qualifies as a useful enquiry. Poor-fit visitors, a confusing offer and a broken form are different problems; changing a button colour cannot address all three.
We establish an available baseline before comparing results. Where traffic is too limited for a meaningful experiment, we make evidence-led usability fixes and monitor cautiously rather than claiming an A/B test proved a winner.
Test the contact journey on real screens
Check keyboard use, mobile fields, errors, call links and prepared WhatsApp details. The experience should remain clear when a visitor changes an option or returns after an error.
Count the right outcome
Distinguish a contact-button click from a submitted enquiry, a qualified conversation and a customer. Agree which events can actually be observed before reporting a conversion rate.
FAQs
Conversion Optimization questions
What is conversion optimization?
It is the process of improving page clarity, trust, speed, forms, and calls to action so more qualified visitors enquire.
Should conversion work happen before ads?
Ideally, yes. Better landing pages make paid traffic and organic traffic easier to convert.
Can you improve a site without redesigning it?
Often, yes. Copy, layout, form and contact-route changes may be sufficient. A rebuild is considered only when the platform or structure prevents useful improvements.
Do you guarantee a conversion increase?
No. Traffic quality, offer, competition and response time affect results. We explain the evidence, change and measurement limits for each recommendation.
Consultation
Discuss Conversion Optimization for your business
Share the landing page, main traffic source and the step visitors struggle to complete.