Campaign structure, keyword themes, ad copy, and negative keyword planning
Campaigns are grouped by intent, service priority, location, match type, and negative keyword logic to reduce wasted traffic.
Service
Google Ads and Performance Marketing Services for Measurable Digital Growth
Google Ads and performance marketing at Informan is for businesses that need measurable acquisition while keeping enquiry quality and landing page relevance under control.
What we do
How google ads and performance marketing is scoped and delivered
The setup connects campaign structure with intent, offer clarity, conversion tracking, and landing page experience so spend can be judged more honestly.
Landing page review for relevance, trust, speed, and conversion
Landing pages are checked for message match, trust, speed, mobile usability, forms, calls, WhatsApp actions, and policy-sensitive claims.
Conversion tracking setup guidance and performance reporting
Conversion actions are planned around calls, forms, WhatsApp, key clicks, and enquiry quality rather than only surface-level traffic.
Ongoing budget, query, creative, and landing page optimization
Search terms, budgets, ad copy, assets, audiences, and page feedback are reviewed regularly so campaigns keep improving.
Expected value
What a useful first phase should improve
The objective is paid traffic that is easier to track, easier to qualify, and better aligned with business goals.
- Paid traffic aligned to real business goals
- Cleaner tracking of calls, forms, and WhatsApp enquiries
- Reduced waste from irrelevant queries
- Better coordination between paid, SEO, and landing page strategy
Process
A practical growth process from audit to improvement
Informan's workflow keeps strategy, execution, communication, and tracking connected so every channel has a business reason.
Start with the commercial reality
We clarify what you sell, who chooses it, where demand comes from, how enquiries are handled, and which competitors deserve attention.
Find the leaks before adding traffic
We review indexing, page templates, search intent, local signals, speed, forms, phone and WhatsApp routes, analytics, and the quality of existing enquiries.
Choose the pages and channels that matter
The plan prioritises the services, locations, audiences and buying questions that can support revenue, then assigns each one a clear page and next step.
Build with review points
Copy, design, development, campaign assets and tracking are delivered in reviewable stages so your team can correct facts before they go live.
Make every page earn its place
Headings, copy, internal links, metadata, structured data, calls to action and supporting content are refined around a real search or sales question.
Measure useful actions
Search visibility, completed forms, calls, WhatsApp conversations and qualified outcomes are kept separate so activity is not confused with business value.
Improve from evidence
New questions from customers, Search Console data, campaign results and sales feedback guide the next set of improvements.
Related support
Connect this service with the rest of your growth system
Ads perform better when landing pages, conversion optimization, SEO insights, and tracking support are connected.
Conversion Optimization
Website and landing page improvements that make it easier for visitors to trust the business and take the next step.
View pageWebsite Design and Development
Premium business websites, landing pages, and redesigns built with SEO, speed, accessibility, and conversion flow in mind.
View pageSearch Engine Optimization
Technical SEO, content strategy, internal linking, keyword mapping, and ongoing organic growth planning for service-led businesses.
View pageContent Marketing
Practical content systems for blogs, service pages, industry pages, FAQs, and educational resources that support search and sales.
View pageTechnical Website Support
Website maintenance, performance checks, technical fixes, tracking support, and content updates for growing digital systems.
View pageBranding and Creative Design
Brand identity, creative systems, presentation assets, social templates, and website visuals that make the business look credible and consistent.
View page
FAQs
Google Ads and Performance Marketing questions
These answers cover the decisions business owners usually need to make before approving this work.
Do I need a landing page for Google Ads?
A focused landing page usually improves relevance and conversion quality compared with sending all traffic to a generic homepage.
Can Google Ads start quickly?
Campaigns can launch quickly, but performance improves when tracking, landing pages, search terms, and offers are reviewed continuously.
Consultation
Discuss Google Ads and Performance Marketing for your business
Share your requirement and the form will open WhatsApp with a complete, reviewable enquiry message. Your details stay visible on the page if WhatsApp does not open.