Campaign structure, keyword themes, ad copy, and negative keyword planning
Campaigns are grouped by intent, service priority, location, match type, and negative keyword logic to reduce wasted traffic.
Service
Google Ads management focused on relevant enquiries
Informan connects Google Ads campaigns with relevant landing pages, sensible budget controls and enquiry measurement. We agree the service, location, offer and qualification criteria before deciding which searches a campaign should target.
What we do
How google ads and performance marketing is scoped and delivered
The setup connects campaign structure with intent, offer clarity, conversion tracking, and landing page experience so spend can be judged more honestly.
Landing page review for relevance, trust, speed, and conversion
Landing pages are checked for message match, trust, speed, mobile usability, forms, calls, WhatsApp actions, and policy-sensitive claims.
Conversion tracking setup guidance and performance reporting
Conversion actions are planned around calls, forms, WhatsApp, key clicks, and enquiry quality rather than only surface-level traffic.
Ongoing budget, query, creative, and landing page optimization
Search terms, budgets, ad copy, assets, audiences, and page feedback are reviewed regularly so campaigns keep improving.
Expected value
What a useful first phase should improve
The objective is paid traffic that is easier to track, easier to qualify, and better aligned with business goals.
- Paid traffic aligned to real business goals
- Cleaner tracking of calls, forms, and WhatsApp enquiries
- Reduced waste from irrelevant queries
- Better coordination between paid, SEO, and landing page strategy
Set the offer and budget before buying traffic
Share the service you want to sell, target locations, available advertising budget and how quickly the team can respond. With a small test budget, a focused service and location are usually more useful than spreading spend across every offer.
Advertising spend is separate from management, website, domain and hosting charges. Campaign review and approval are subject to the platform. We do not promise a fixed number of leads, immediate clients or a particular acquisition cost.
Check the entire enquiry route
The ad and landing page should explain the same service. Test mobile forms, call buttons and WhatsApp preparation before sending paid traffic, with tracking consent configured where needed.
Learn from qualified responses
Review search terms, spend, useful actions and the enquiries your team accepts or rejects. A click on WhatsApp is an intent signal, not a verified conversation.
Related support
Connect this service with the rest of your growth system
Ads perform better when landing pages, conversion optimization, SEO insights, and tracking support are connected.
Conversion Optimization
Website and landing page improvements that make it easier for visitors to trust the business and take the next step.
View pageWebsite Design and Development
Premium business websites, landing pages, and redesigns built with SEO, speed, accessibility, and conversion flow in mind.
View pageSearch Engine Optimization
Technical SEO, content strategy, internal linking, keyword mapping, and ongoing organic growth planning for service-led businesses.
View pageContent Marketing
Practical content systems for blogs, service pages, industry pages, FAQs, and educational resources that support search and sales.
View pageTechnical Website Support
Website maintenance, performance checks, technical fixes, tracking support, and content updates for growing digital systems.
View pageBranding and Creative Design
Brand identity, creative systems, presentation assets, social templates, and website visuals that make the business look credible and consistent.
View page
FAQs
Google Ads and Performance Marketing questions
These answers cover the decisions business owners usually need to make before approving this work.
Do I need a landing page for Google Ads?
A focused landing page usually improves relevance and conversion quality compared with sending all traffic to a generic homepage.
Can Google Ads start quickly?
Campaigns can launch quickly, but performance improves when tracking, landing pages, search terms, and offers are reviewed continuously.
Is ad spend included in a monthly plan?
No. The advertising budget is paid separately. Campaign management and any landing-page or tracking work must also be agreed in the scope.
What makes an advertising test meaningful?
A clear offer, focused audience, working measurement and a timely response process. We review the available evidence before recommending more spend.
Consultation
Discuss Google Ads and Performance Marketing for your business
Start a WhatsApp conversation directly, or use the short form to prepare your message. You review it and press Send in WhatsApp.