Campaign structure, keyword themes, ad copy, and negative keyword planning
Campaigns are grouped by intent, service priority, location, match type, and negative keyword logic to reduce wasted traffic.
Service
Google Ads management focused on relevant enquiries
Informan connects Google Ads campaigns with relevant landing pages, sensible budget controls and enquiry measurement. We agree the service, location, offer and qualification criteria before deciding which searches a campaign should target.
What we do
How google ads and performance marketing is scoped and delivered
The setup connects campaign structure with intent, offer clarity, conversion tracking, and landing page experience so spend can be judged more honestly.
Landing page review for relevance, trust, speed, and conversion
Landing pages are checked for message match, trust, speed, mobile usability, forms, calls, WhatsApp actions, and policy-sensitive claims.
Conversion tracking setup guidance and performance reporting
Conversion actions are planned around calls, forms, WhatsApp, key clicks, and enquiry quality rather than only surface-level traffic.
Ongoing budget, query, creative, and landing page optimization
Search terms, budgets, ad copy, assets, audiences, and page feedback are reviewed regularly so campaigns keep improving.
Expected value
Initial priorities for google ads and performance marketing
The objective is paid traffic that is easier to track, easier to qualify, and better aligned with business goals.
- Paid traffic aligned to real business goals
- Cleaner tracking of calls, forms, and WhatsApp enquiries
- Reduced waste from irrelevant queries
- Better coordination between paid, SEO, and landing page strategy
Set the offer and budget before buying traffic
Share the service you want to sell, target locations, available advertising budget and how quickly the team can respond. With a small test budget, a focused service and location are usually more useful than spreading spend across every offer.
Advertising spend is separate from management, website, domain and hosting charges. Campaign review and approval are subject to the platform. We do not promise a fixed number of leads, immediate clients or a particular acquisition cost.
Check the entire enquiry route
The ad and landing page should explain the same service. Test mobile forms, call buttons and WhatsApp preparation before sending paid traffic, with tracking consent configured where needed.
Learn from qualified responses
Review search terms, spend, useful actions and the enquiries your team accepts or rejects. A click on WhatsApp is an intent signal, not a verified conversation.
FAQs
Google Ads and Performance Marketing questions
Do I need a landing page for Google Ads?
A focused landing page usually improves relevance and conversion quality compared with sending all traffic to a generic homepage.
Can Google Ads start quickly?
Campaigns can launch quickly, but performance improves when tracking, landing pages, search terms, and offers are reviewed continuously.
Is ad spend included in a monthly plan?
No. The advertising budget is paid separately. Campaign management and any landing-page or tracking work must also be agreed in the scope.
What makes an advertising test meaningful?
A clear offer, focused audience, working measurement and a timely response process. We review the available evidence before recommending more spend.
Consultation
Discuss Google Ads and Performance Marketing for your business
Name the service and target locations, give your monthly ad-spend range and explain who will respond to new enquiries.